Company Website
https://www.jomilk.com
Company Introduction
Established in 2016, Changsha Jomilk Dairy Co., Ltd. boasts over 2,000 acres of organic pastures located at 34 degrees north latitude. Jomilk Dairy collaborates with Northwest A&F University and Shaanxi University of Science & Technology on "industry-academia-research" cooperation. It also engages in joint R&D with international companies such as Tetra Pak, Danisco, Chr. Hansen, and Eriesi. Recognized as a National High-Tech Enterprise, Jomilk Dairy places emphasis on brand building with its "Jomilk" brand being recognized as a well-known trademark in Hunan Province.
Product concept, highlights and added value
1) Precious Nutrition
A dairy goat's daily milk yield is only one-tenth of that of a cow, and goats feed on fresh grass, tender leaves, berries, etc. They enjoy climbing mountains and drinking clean spring water, which demands higher standards for the breeding environment and labor. Goat milk naturally contains over 300 nutrients such as HMO-like components and immunoglobulins, offering superior nutritional value. It is naturally A2 protein, more compatible with the human body and less likely to cause allergies. The fat globules and protein molecules in goat milk are smaller than those in cow milk, making it easier for the human body to digest and absorb.
2) Technological Advancement
Goat milk has smaller molecules and poorer stability, making it more prone to spoilage at room temperature compared to cow milk, and its properties can be easily destroyed by common sterilization methods. Since its launch in 2016, Jomilk goat milk has maintained a stable quality level, thanks to strict technical support and quality control.
3) Convenience
Before the introduction of Jomilk goat milk, due to technical limitations in the industry, most goat milk on the market was available as powder, requiring cumbersome steps to prepare before consumption. The emergence of Jomilk Select Pure Goat Milk, with its room-temperature liquid form, has expanded the consumption scenarios for goat milk and met consumers' needs for convenient access to high-quality nutritional supplements.
4)Unique Flavor
The gamey taste of goat milk has always been one of the major issues troubling consumers. Jomilk employs a unique physical de-gameying technology that removes most of the gamey flavor while retaining the nutritional value of the goat milk, leaving only its natural rich and creamy fragrance.
Product Images
Please briefly describe how your product communicates with consumers
Benefiting from consumer recognition, in recent years, goat milk has become increasingly favored by consumers of all ages, with the market size continuously growing. It has rightfully developed into the "king of niche markets" within the dairy sector. As a dairy product, Jomilk currently spans a broad range of consumer ages, yet they share a common emphasis on product hygiene and nutritional value. Health-oriented, nutritious, and premium dairy products are essential to meet their needs.
In terms of product content, Jomilk adheres to a zero-additive policy with pure goat milk to fulfill consumers' pursuit of natural nutrition. In terms of appearance, Jomilk insists on communicating with consumers of all ages, focusing primarily on addressing consumer trust issues. The overall design is dominated by blue and white tones, simplifying complexity. The label prominently features "Pure Goat Milk" to highlight the product's purity, while also incorporating Jomilk's original goat IP image to enhance brand perception among consumers, aiming to convey the brand's health philosophy more directly.
As the leading global brand in liquid goat milk, Jomilk consistently places consumers at the center of its efforts. While driving brand growth, it vigorously promotes goat milk category education through various social marketing campaigns, celebrity endorsements, nutritionist endorsements, and KOL (Key Opinion Leader) dissemination. This dual approach to brand and category promotion not only advertises the brand and products but also helps break through the boundaries of the goat milk category, enabling more Chinese families to become familiar with and fond of goat milk. In the future, Jomilk will continue to create more consumer engagement activities, strengthen communication and interaction with consumers, listen to their voices, and provide better products and services.
Product Images
Ingredients List Photograph
Launch Date
2017-9
Target Consumer
The primary user base consists of women aged 25-50.
Weight/Volume per Pack
200mL
Price per Item
12.8元/瓶
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 礼品渠道、特通渠道、电视购物等
Market Performance
Since its establishment, Jomlik has achieved the first annual liquid goat milk sales on Tmall for six consecutive years. Since the product was launched, it has sold more than 100 million packs, with an annual sales volume of 60 million yuan.