Company Website
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Company Introduction
Founded in 2020, TASTE MATTERS is a compound condiment brand driven by product innovation. It innovates and upgrades flavor, formula and product experience around the cooking needs of the new generation of young families. It has developed 3 product lines: home-cooked bistro series, light cuisine series, and flavored soup base series, which are popular on Douyin, Tmall, Pinduoduo and other platforms. In addition, it has settled on Dingdong Maicai, Hema Fresh, Pupu, Meituan, Yonghui, RT-Mart, etc. Growing at a growth rate of over 50% every year, annual sales are expected to exceed 150 million in 2023, with cumulative service users exceeding 5 million. Investors include Hillhouse Capital, IDG Capital, Tsingshan Capital, QY Capital, 3W Venture Investment, etc.
Product concept, highlights and added value
Mapo tofu is a classic Sichuan dish and a national delicacy. Its seasoning is complex and it is a product particularly suitable for compound seasonings. After we researched this dish, we found that authentic Mapo Tofu must add minced beef or pork, but preparing minced meat at home is a particularly troublesome task. Most users complained to us that not only is it troublesome to buy the minced meat, but it is also troublesome to wash it. When the meat is minced, it makes people feel uncomfortable and their hands are greasy. Therefore, we added 22% minced pork belly as raw material to the product, making it the first seasoning product in the domestic market that comes with its own minced meat.
Product Images
Please briefly describe how your product communicates with consumers
We believe that TASTE MATTERS is a shared restaurant for users across the country, so we are very concerned about the selection and control of flavor. Therefore product flavor selection is the first step in our interaction with consumers. Secondly, we will polish the taste selling points very carefully. Different products are suitable for different scenarios and have different selling points. For example, with this Mapo Tofu seasoning, we found that it is troublesome for users to prepare minced meat when making Mapo tofu, so we innovatively added minced meat to the product, adding 22% real pork belly. At the end, the product is full of meaty aroma. At the same time, we achieve the purpose of quality preservation through packaging innovation. We use 4-layer rcpp packaging to preserve freshness without adding preservatives. Our packaging attaches great importance to visual presentation. We are the first to present a dish on the packaging in the form of a disc, allowing consumers to understand at a glance what this packet of seasonings is for, and also emphasizing the temptation of appetite. people. Secondly, we convey the ingredients contained in it and the operating steps of the recipe to users through pictures and scanning QR codes to watch videos.
Product Images
Ingredients List Photograph
Launch Date
2022-7
Target Consumer
Women aged 30-45, with young mothers as the core group
Weight/Volume per Pack
55g
Price per Item
5.9元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainly East China, South China, Central China and North China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 菜市场、社区超市、生鲜菜店、海外渠道等
Market Performance
The sales volume across the entire network exceeded 1.6 million bags; the sales volume of Mapo tofu seasoning on Dingdong Maicai and Hema Xiansheng platforms ranked first; offline supermarket sales were strong.