Company Website

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Company Introduction

Founded in 2020, TASTE MATTERS is a compound condiment brand driven by product innovation. It innovates and upgrades flavor, formula and product experience around the cooking needs of the new generation of young families. It has developed 3 product lines: home-cooked bistro series, light cuisine series, and flavored soup base series, which are popular on Douyin, Tmall, Pinduoduo and other platforms. In addition, it has settled on Dingdong Maicai, Hema Fresh, Pupu, Meituan, Yonghui, RT-Mart, etc. Growing at a growth rate of over 50% every year, annual sales are expected to exceed 150 million in 2023, with cumulative service users exceeding 5 million. Investors include Hillhouse Capital, IDG Capital, Tsingshan Capital, QY Capital, 3W Venture Investment, etc.

Product concept, highlights and added value

Restore the flavor of high-end Kansai sukiyaki
We combine the flavor of Japanese restaurants and add higher-quality beef stock to restore a more authentic Kansai flavor, so that even if consumers do not have good Wagyu ingredients, they can use ordinary fat beef to cook a more delicious dish. Textured Kansai sukiyaki flavor.
Use good local raw materials from China
Savory flavor: This product selects hon mirin, bonito juice, kombu sauce, cooking sake, etc. For brewed soy sauce with the largest content, we also select two types of thick soy sauce and marudo soy sauce. The thick soy sauce is Soybeans and wheat are mixed and fermented, and the fermentation cycle is long. It provides more balanced taste of soy sauce and the ester aroma brought by the long fermentation cycle. Maru soy sauce is pure soybeans and uses the traditional Japanese low-temperature aroma condensation brewing process. It provides the soft aroma of beans and the clarity of soup color.
Sweet flavor: Traditional Japanese sukiyaki is very sweet. From the evaluation of competing products, we can also see that consumers have a low acceptance of the sweetness of Japanese sukiyaki, so we conducted dozens of internal tests In the sweetness test, the sweetness was finally reduced three times to find the sweetness that best suited domestic consumers. In addition, on the basis of white sugar, we added some steviol glycosides to meet the process requirements. We did not use the lower-cost triclosan on the market, just to achieve the best state of sweetness.
0 fat and 0 sucrose, the formula is more reliable
When developing the formula of this product, we use the original ingredients to restore the taste. No flavors or preservatives are added, which not only satisfies the taste but also allows consumers to eat with confidence.

Product Images

Please briefly describe how your product communicates with consumers

We believe that JiaDianWei is a shared restaurant for users across the country, so we are very concerned about the selection and control of flavor. Therefore product flavor selection is the first step in our interaction with consumers. Secondly, we will polish the taste selling points very carefully. Different products are suitable for different scenarios and selling points, such as this sukiyaki soup base. The sukiyaki soup base itself is very light, and the accompanying dishes are also vegetable (chrysanthemum), protein (Wagyu, tofu), low-fat and low-calorie Healthy side dishes such as konjac knots and udon noodles make people feel healthy and unburdened by eating them, and they are not like the spicy hot pot that has a strong smell that lingers at home after eating. Therefore, we highlight its zero-fat concept and make it go from a niche flavor to a magical tool for many people to cook boiled dishes at home. Secondly, our packaging attaches great importance to visual presentation. We are the first to present a dish on the packaging in the form of a disc, allowing consumers to understand at a glance what this packet of seasonings is for, and also emphasizing the sense of appetite. Tempting. We also pass on the ingredients contained in it and the steps of the recipe through pictures and videos by scanning the QR code.

Product Images

Ingredients List Photograph

Launch Date

2022-9

Target Consumer

Women aged 30-45, with young mothers as the core group

Weight/Volume per Pack

100g

Price per Item

16.9/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainly East China, South China, Central China and North China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 菜市场、社区超市、生鲜菜店、海外渠道等

Market Performance

The sales volume across the entire network has exceeded 2 million boxes. It has been ranked first in Dingdong Maicai Sukiyaki soup base all year round, and it once topped Douyin’s seasoning best-selling list.