Company Website
无
Company Introduction
Founded in 2020, TASTE MATTERS is a compound condiment brand driven by product innovation. It innovates and upgrades flavor, formula and product experience around the cooking needs of the new generation of young families. It has developed 3 product lines: home-cooked bistro series, light cuisine series, and flavored soup base series, which are popular on Douyin, Tmall, Pinduoduo and other platforms. In addition, it has settled on Dingdong Maicai, Hema Fresh, Pupu, Meituan, Yonghui, RT-Mart, etc. Growing at a growth rate of over 50% every year, annual sales are expected to exceed 150 million in 2023, with cumulative service users exceeding 5 million. Investors include Hillhouse Capital, IDG Capital, Tsingshan Capital, QY Capital, 3W Venture Investment, etc.
Product concept, highlights and added value
Concept-leading zero-fat oden seasoning
Oden comes from Japan and is a very popular convenience store delicacy in China. JiaDianZhi has insight into this unique flavor trend, developed its own formula based on convenience store flavors based on taste preferences, and innovatively made it into small portions of Oden seasoning to simplify the cooking steps. One pack of 45g can be cooked in one pot with water. Ingredients. This product is recommended by Mint Health APP nutritionists and users.
Great taste with real ingredients
We select bonito powder, kelp juice, and apple juice - the sweet taste is more palatable, and the original flavor of the ingredients is used to enhance the freshness. Traditionally, white sugar is added to oden, but we choose to replace it with high-quality sugar substitute steviol glycosides to reduce the caloric value.
Online sales exceeded 6 million bags!
Oden seasoning was loved by a large number of users as soon as it was launched online. The cumulative sales volume has exceeded 6 million bags. It once ranked first in the Douyin seasoning list and was selected by Dingdong Maicai, Meituan Maicai and other platforms. In addition, one pack of this seasoning only has 17 calories, which is truly calorie-controlled and delicious. As a light seasoning, this product attracts a large number of users who need to lose fat and keep fit. It can be paired with radish, tofu, enoki mushrooms, shiitake mushrooms, green vegetables, konjac and other ingredients to make the originally tasteless boiled dishes delicious. In addition to oden cooking, this seasoning can also be used to make seasonal vegetable tofu soup.
Product Images
Please briefly describe how your product communicates with consumers
We believe that TASTE MATTERS is a shared restaurant for users across the country, so we are very concerned about the selection and control of flavor. Therefore product flavor selection is the first step in our interaction with consumers. Secondly, we will polish the taste selling points very carefully. Different products are suitable for different scenarios and have different selling points. For example, we found that this oden is a very suitable seasoning for boiled dishes, so we innovatively made it a zero-fat product and optimized the cleansing formula for people who want to lose weight and keep fit. You can choose with confidence. Finally, our packaging pays great attention to visual presentation. We are the first to present a dish on the packaging in a permanent way. Secondly, we also show the ingredients contained in it and the steps of the recipe through pictures and scan the QR code to watch the video. method is passed to the user.
Product Images
Ingredients List Photograph
Launch Date
2022-10
Target Consumer
Women aged 30-45, with young mothers as the core group
Weight/Volume per Pack
45g
Price per Item
5.9元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainly East China, South China, Central China and North China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 菜市场、社区超市、生鲜菜店、海外渠道等
Market Performance
About a year after the Oden product went online, its omni-channel sales have exceeded 30 million, and a total of 6 million bags have been sold across all channels; especially online, it has become the No. 1 selling seasoning product in the Oden flavor. The highest daily sales on a single channel on Douyin has reached more than 90,000 bags, year-round. Stay at the top of Douyin’s best-selling seasoning product list. At the same time, offline fresh food channels such as Dingdong Maicai/Meituan Maicai also performed strongly. They are sold with ingredients such as meatballs and radish, and the average daily sales in a single channel have reached 1,000+.