JINGBA CHINESE CUISINE STOCK (PORK BASE)_Guangdong Jiahao Foods Co., LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

JINGBA CHINESE CUISINE STOCK (PORK BASE)

Food | Condiment (Sauce, dressing,spices, etc)

Guangdong Jiahao Foods Co., LTD

Company Website

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Company Introduction

Guangdong Jiahao Foods Co., Ltd., established in 2008, is a leading Chinese condiment enterprise specializing in R&D, production and sales, formerly Zhongshan Jiahao Food Co.,LTD. founded in 1994.
• In September 2018, Jiahao Foods was wholly acquired by Huabao International Holdings Limited(HK.00336) and became one of its wholly-owned subsidiaries ever after.
• Jiahao Foods has six brands:“Jinba”,“Jiahao”,“Zhanwang”,“Jinchan”,“Sanfan”and“Jarde Manger Master”, including: chicken bouillon, wasabi paste, chicken essence, chicken powder, concentrate fruit juice, functional soy sauce, cold mixing sauce, etc.
• The core brand "Jinba" is a strong brand in the condiment channel. Jinba chicken bouillon and jinba wasabi paste have become well-known products in the industry, with excellent reputation and high trust & recognition by millions of chefs in China.

Product concept, highlights and added value

As the saying goes, When singing opera, listen to the vocal style; when cooking, rely on stock. For Chinese chefs, the stock is essential and particularly important. Jingba, as a leading brand in the food seasoning category, has a strong sense of industry mission. After three years of research, spanning eight major cities and four major culinary styles, Jingba invited hundreds of masters to conduct thousands of tests on JINGBA CHINESE CUISINE STOCK. It is a zero additive product, with no salt or preservatives, and its quality is as excellent as comparable to a chef's handmade stock, allowing them to "easy-made and use with good quality". Due to its ingenuity and intelligent manufacturing, Jingba has invested hundreds of millions of yuan in scientific research, built a 10000 ton production line, consolidated scientific research and productivity, and created "DUS Stock Technology", leading the epoch-making technological innovation of stock category!
DUS Stock Technology is jointly developed by Jingba and its three top global strategic partners: D refers to Diamond's six-layer Tetra Pak packaging, and U refers to UHT high-temperature instantaneous sterilization technology. With these two technologies, JINGBA CHINESE CUISINE STOCK which does not contain salt or preservatives, can be stored at room temperature for 12 months. With the other two strategic partners Danish Crown and Jiangnan University, Superior Stock has been achieved. Because we have selected high-quality pork bone ingredients from Danish Crown, achieving a 50% meat bone fat ingredient formula and a 6-hour Chinese-style intelligent cooking process, truly restoring the chef's handmade recipe and process. Therefore, JINGBA CHINESE CUISINE STOCK restores the chef's formula and craftsmanship, achieves maximum flavor preservation through DUS stock technology, presents the quality that comparable to chef’s handmade stock, and helps the Chinese kitchens achieve stock freedom!

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Please briefly describe how your product communicates with consumers

As a stock product specifically developed for Chinese chefs, JINGBA CHINESE CUISINE STOCK fully considers the needs of the chef community in terms of product characteristics, packaging forms, promotion activities, and other aspects. In terms of product characteristics, the stock has a natural gray color with oily fat patterns and a rich meat flavor, accompanied by natural bone and fat aromas, comparable to high-quality handmade stock by chefs. In terms of usage, it is recommended to dilute in a 1:40 ratio. After diluted, a bottle of CHINESE CUISINE STOCK equals to about 40kg stock, which is equivalent to the common stock bucket capacity used in most restaurant kitchens and is sufficient for a day’s stock quantity. For packaging, Tetra Pak bottles with lids, allowing chefs to conveniently access and repeatedly seal the stock during cooking. The unopened stock can be stored at room temperature for 12 months, thus solving the space-consuming and easily perishable issues associated with traditional handmade stock storage. In terms of promotional activities, the JINGBA CHINESE CUISINE STOCK series new products are officially launched through industry exhibitions and media, to generate online awareness. Additionally, we signed contracts with 50 influential clients, which we called Lighthouse Clients, with industry influence in various regions to hold 50 sharing sessions, setting a benchmark with their personal experiences. Furthermore, 100 product demonstration and tasting events have been organized in various regions, inviting potential customers for on-site evaluations to enhance interaction. Existing customers are 1 on 1 visited for soup-tasting sessions, ensuring target audients comprehensive reach. Finally, product channel exposure is increased through the shelf display by distributors and wholesalers.

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