Company Website

https://20230703182400042.host.wqdlib.cn/

Company Introduction

Inner Mongolia Langge Dairy Co., Ltd. is a modern dairy product enterprise that integrates research and development, production, sales, and cold chain logistics. It is also the first large-scale dairy product enterprise in China that focuses on producing grassland yogurt. For 36 years, the company has always adhered to the product strategy of "grassland milk, grassland bacteria, grassland production, and grassland supply", and successfully created the "Langege grassland yogurt" series of products. The Sullivan organization has confirmed Langege's position as the most popular grassland yogurt among grassland people in 2022 and the top selling grassland yogurt in 2022. And independently develop and preserve over 26 strains of our own strains.

Product concept, highlights and added value

1. Flavor innovation: Adhere to 100% use of fresh milk from Inner Mongolia grassland pastures, with the factory located next to the pasture. The fresh milk will ferment on the same day, ensuring a pure and rich grassland milk aroma that is more mellow and fragrant;
2. Packaging Innovation: Our patented box type, made of food grade material, can be microwave heated and refrigerated. The box type has a large opening, making it easy to collect and consume solidified yogurt. As a unique packaging box type pioneered by Languege;
3. Fermentation process: As the inheritor of intangible cultural heritage, Langge uses traditional Mongolian fermentation techniques and single box fermentation, resulting in a better fermentation state and a richer taste of the fermented product;
4. Marketing: In the case of pure taste of 0 sugar yogurt, compared to the enjoyment type yogurt, it is not as sweet. Among those who pursue a healthy 0 sugar lifestyle, they also want a better taste. As a unique marketing aid for this series of products, Oreo biscuit crumbs and grain packs are provided for marketing and promotion, mixed to enhance the taste while also meeting the needs of consumers for meal replacement.

Product Images

Please briefly describe how your product communicates with consumers

From the perspective of industry comparison, it can be found that the development path of Japan's low-temperature yogurt industry shows that high-end low-temperature yogurt with functionalization will be the trend of the market towards maturity, and clear functionality and demand have already captured the minds of consumers. Compared to Chinese consumers, they are in the early stage of functional demand, and we can see from the booming beverage vitality forest that consumers have a strong demand for "zero sugar". In order to meet this type of consumer and maintain the best product condition and relatively better taste, the Langge Technology Center continuously innovates in the fermentation process of pure yogurt, and has launched this grassland pure yogurt product.

This product has been well received by consumers since its launch, and sales have increased significantly over the years.

On the packaging side, considering that the core audience is delicate mothers with a strong demand for health and simplicity, the attention of mothers to their children, the longing of children for their mothers, and the closeness to consumers, it is named Tianbian Eji. In Mongolian, "Eji" means "mother", which means "love and longing of children for their mothers. All beautiful foods are related to mothers, just like this cup of yogurt.

Product Images

Ingredients List Photograph

Launch Date

2021-9

Target Consumer

Exquisite mothers aged 30-40 with children aged 5-7

Weight/Volume per Pack

180g

Price per Item

12.8元/盒

Storage requirements

冷藏（0-4℃）

Marketing Area

The East, North, Northeast, Northwest, and Central regions of China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

After going public, the growth rate has exceeded 18% for two consecutive years, far exceeding the overall low-temperature yogurt market. This product has entered 80 platforms and urban areas, with nearly 400 distributors.