Worked at Yeo Hiap Seng China for 5 years, leading the restructuring of product and talent portfolio, reshaping RTM, supply chain, and supporting functions with the goal of brand rejuvenation and expansion beyond Guangdong.
Previous experience includes roles at Nestle ice cream BU, Dole packaged food, MasterKong-Starbucks RTD, Unilever foods retail. With a 19-year professional career in food and beverage sales management, I have conducted research on various supply chain methods (cold chain, ambient, co-packer, import etc.) and different channels (retail, foodservice, EC, special channel etc.).
4.2H - Hall C1
Asia Sarsae has an annual sales volume exceeding 200 million bottles, originating from Fujian and eventually listed in Singapore by Yeo Hiap Seng. Guhe sour plum soup can sell tens of thousands of cups a day... More and more local specialty beverages are gradually being accepted by the public. In the current era of "small is beautiful" that is approaching, how can local flavored beverages, which no longer blindly pursue "flagship products", become more and more "beautiful"?