Experience:
1986: Joined Kewpie Co, Osaka Branch.
2016: General Manager of Business Department, Nantong Kewpie Co.
2017: General Manager of Business Department, Hangzhou Kewpie Co.
2020: General Manager of Marketing Department, Kewpie China Co.
2021: General Manager of Health Care, Business Department, Kewpie China Co.
2021: Invited Director of the Chinese Institute of Food Science and Technology.
Mr. Sato Kenji collaborates closely with governmental organizations, societies, associations, and other relevant departments to solidify Kewpie's presence as a vital entity within Chinese society and in the consciousness of the Chinese people.
4.2H -Hall C2
The year 2022 saw the first negative growth of Chinese population, bringing China into an accelerating aging society. Japan, the country that is aging the fastest, has started exploration into food for the elderly population 20 years ago. Statistics by the Japanese Universal Design Foods Committee show that production value and annual sales of Universal Design Foods (UDF) grew 532.75% and 276.2% respectively from 2013 to 2022. Taking reference from the 100-billion-scale UDF market in Japan, what surprises are around the corner as the gray-hair economy booms in China?