Simon Geng, the founder of Lemon Republic, a serial entrepreneur, has more than ten years of experience in juice beverage business. "Lemon Republic" was established in 2020, which is a brand focusing on research and development of lemon beverages. The product growth rapidly and became the No. 1 flavored beverage category on "Tmall Double Eleven" within a year of its launch. The company will expand horizontally around the "lemon" flavor, deeply understand the upstream business model, and create a new industrial universe.
4.2H - Hall C1
Everyone loves the taste of lemon! From classic drinks like Sprite and iced tea to upgraded options like cold-pressed lemon juice and hand-crafted lemon tea, lemon, with its balance of tartness and sweetness, brings endless possibilities for beverage innovation. The Lemon Republic, founded three years ago, has achieved sales of over 300 million yuan with an overall repurchase rate of 25%. The freshly made lemon tea brand, Lemon Right, offers consumers the experience of tasting "three types of lemon in one sip" and has surpassed 150 stores within two years of its establishment. Mengtai Biotechnology is rooted in the industry, pushing Tongnan lemons into broader markets...
How did lemon become a classic flavor in the beverage industry? Currently, what other opportunities are there for innovation based on lemon?