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Graduated from Zhejiang University and Erasmus University in the Netherlands. Have 5 years of experience in food and beverage research. Once worked in China Merchants Securities and joined Huachuang securities in 2020. In 2021, he won first place in the best analyst selection of new fortune.
The snack market is ever-changing, with fierce competition among various players. What transformations have occurred in the snack market this year? Where are the next growth points and opportunities? Let's first discuss the new trends and emerging waves!
In the face of performance growth, channel is undoubtedly a strong correlation variable. In the snack market, each transformation in distribution channels often leads to the rise of new brands, driving changes in the snack industry. Previously, there were Three Squirrels and Be & Cheery, who successfully mastered the "traffic code," and now there's MMHM Group, seizing the bulk purchase opportunities...
Haoxiangni invested in bulk selling in brick-and-mortar stores, Jiashili comprehensively build omni-channel and continuously expands sales networks. In the surging snack market, how can brands make high growth sustainable? Fully embrace the changes in channels should be the key!