Artificial intelligence (AI) is a powerful tool that goes beyond eye-catching marketing campaigns. It drives organizational transformation, reshaping how businesses operate. As business leaders, we face challenges: bridging skills gaps, ensuring AI enhances efficiency rather than replaces it, and looking beyond short-term ROI. Remember, AI provides the flight path, but you are the pilot.

Many people still imagine AI primarily as a tool to replace repetitive tasks in daily operations or as text-based interactions using large language models. They believe AI's application in the B2B sector is limited to understanding professional knowledge. However, AI Agents are set to overturn this perception. Imagine your brand equipped with an intelligent AI Agent. It not only integrates into your organization's operations like a dedicated team member but also acts as a diligent apprentice, observing and learning how experts solve complex problems, building a professional knowledge base, and evolving autonomously. In specific scenarios, it can rapidly understand, plan, and execute tasks.

Generative AI is spearheading a revolution, bringing a world of new possibilities to creative work. As a generative AI consultant, she uses AI tools to carry out advertising creativity, packaging design, product graphics for many brands such as Coca-Cola, creating works that perfectly combine art and commerce. In Laia's eyes, generative AI tools are her ultimate creative partner, capable of sparking endless inspiration. They can generate visual concepts and copy, analyze market data, and uncover the best design strategies！

The double-edged nature of AI applications presents numerous challenges for businesses deploying AI. For instance, when using AI algorithms to drive personalized marketing, there is a risk of reinforcing data biases or infringing on consumer privacy. Similarly, AI-generated creative content might raise copyright infringement issues. To overcome these real-world challenges and maximize AI's potential, food companies must work closely with data scientists and AI solution providers.

Forget endless tinkering and trial-and-error! AI is poised to revolutionize the world of flavor innovation, putting the combined expertise of a thousand data analysts in your pocket. Backed by 1.5 billion flavor profiles across 38 markets in the globe, Gastrograph AI is able to analyze taste profiles, ingredient combinations, and cultural trends at a pace beyond imagination to suggest flavor pairings you never thought possible and predict the next breakout hit - push the boundaries of what's considered "delicious".

The days of one-size-fits-all marketing are fading faster than a fleeting trend. In today's hyper-connected world, consumers demand personalized experiences that resonate with their individual needs and desires. This is where Next-Gen MarTech steps in, no longer just about demographics, but with the power of AI and big data analytics, deep dives into individual preferences, buying habits, and even emotional triggers.

Your shopping experience will be totally refreshed when you have an AI assistant on your shopping cart! It suggests items you regularly buy, reminding you of forgotten staples and highlighting new products based on your dietary preferences. It uses smart maps and real-time inventory data to guide you efficiently through the store, highlighting the location of your desired items. When you're ready to checkout, simply scan your items directly on the cart, eliminating the need for cashiers and speeding up the entire process. 

In 2023, the market size of China's livestream e-commerce reached 4.9 trillion yuan, with a year-on-year growth rate of 35.2%. Livestreaming has brought significant growth to brands, but setting up livestream rooms, exploring the rules and processes, and training hosts all require substantial cost investments. Now, AI digital humans are revolutionizing this traditional model! With just a piece of video footage, you can generate AI digital humans that are indistinguishable from real people, livestreaming and selling products 24/7. Overseas brands can also "hire" this AI host, who is proficient in more than a dozen languages, to promote domestic products to foreign consumers.

You may have seen AI-generated realistic images, but perhaps you're unaware of their value in real-world business scenarios. You might know that AI can edit videos, but you haven't witnessed its efficiency advantages compared to manual editing. To uncover these mysteries, FBIF has specifically invited brands to pose real-world business challenges and challenged three leading AI technology companies to boldly respond. Join us live to witness firsthand how these AI tools are revolutionizing conventional practices in commercial applications!

A lot of cutting-edge food technologies are rising, from precision fermentation to vertical farming, from AI-powered recipe creation to hyper-personalized dietary analysis - these can all be game-changers that will redefine the industry. With the wave of the technological revolution upon us, food companies face the crucial question: how to navigate through these advancements? FoodLab, successfully investing in Meatable, Infinite Roots, and Formo, Europe's fast-growing food-tech companies, is poised to unveil the most promising technologies in the food industry.

Have you ever wondered if there could be a protein derived from mushroom roots (mycelium) underground with a natural "meat-like" structure and eco-friendly? With fermentation techniques, biotech company Infinite Roots creates mycelium protein that rivals animal protein in terms of nutrition, flavor, and texture. It uses minimal land, and water, producing 110x faster than traditional agriculture, cutting carbon footprint.

A decade ago, did you ever imagine that today sugar-free beverages would become the new favorite? Did you consider the possibility that snacks high in oil and sugar would be facing competition from functional snacks? Consumer demands are evolving at an increasingly rapid pace, and having foresight is the key to gaining a competitive edge. With big data and AI, Givaudan utilizes the Customer Foresight platform to decipher the "code" of change, foresee industry opportunities in the future, and tailor forward-looking development strategies for businesses.

Imagine you are savouring a piece of delicious, nutritious meat, but it has come from a laboratory "petri dish". Food tech is transforming unattainable science fiction concepts into table fare. How do we realise the commercial potential of new technologies and take them from the lab to the table of millions of families?

Plastic is widely used in food industry: plastic bags, beverage bottles, packaging boxes, cling film...What's troubling is that plastic is difficult to degrade, leading to an increasingly severe problem of "white pollution." Now, with the revolutionary technology of "photodegradation degradation," there's no need for high-temperature and high-pressure conditions, nor for sorting and cleaning. Discarded plastic can easily degrade, while also producing byproducts for manufacturing new plastics. In Hainan, this technology is transitioning from the laboratory to comprehensive industrialization.

Unlike biomass materials from land, seaweed can be easily grown on a small scale and harvested quickly. Notpla has developed edible, biodegradable packaging derived from seaweed, which can be used as a direct replacement for common plastic cups and small sauce packets, or can be made into an outer coating of film or cardboard for a variety of food packaging.

Regenerative agriculture technology, bio-synthetic materials, and biodegradable packaging significantly conserve the environmental resources required for food production. As the "primary productive force," how does technology inject new vitality into sustainable food production? From production to processing, and then to packaging and transportation, how can each link in the food production chain leverage the limitless potential of technology to form a green industrial value chain? Let's explore the sustainable models of the food industry driven by technology together.