YIN XiaoMei is Sr. Director, Global Innovation Commercialization, Firmenich.  In this role, XiaoMei is responsible to drive innovation commercialization for Sweet Goods and Savory Foods globally, to formulate innovation business cases to assess and articulate the business opportunities, to lead the development of global innovation promotions, to guide the regions with successful launches, and to drive post launch reviews of innovation projects. She is now located in Shanghai, China.

Prior to this role, XiaoMei was Sr. Director, Business Development Sweet Goods & Beverage, North East Asia, Firmenich.  In this role, Xiao Mei was responsible to lead the formulation and execution of category strategy across the region, to deliver consumer winning solutions for Food and Beverage clients, to act as interface between local and global business and innovation communities, and to define the organization and talent development strategy for the team. She also lead local business development resources in China, including Creation, Application, Marketing, Sensory and Consumer Insights.  

XiaoMei joined Firmenich Aisa Pacific Ltd Co. in 2002 in Singapore, and then relocated to Shanghai in 2004.  She held various roles including Technical Service Manager, Beverage Business Development Director etc, prior to being promoted to Sr. Director, Business Development Sweet Goods & Beverage, in 2012.

XiaoMei holds Ph.D’s degree in Food Science from JiangNan University.