Forum Agenda

Product Lifecycle Management Workshop

Forum Day One

  • 08:00 - 08:50

    Registration

  • 08:50 - 09:00

    Welcome Address

    Chairman
    Yves REY , Former Chairman of the GFSI Board; Corporate Quality GM , Danone Group France

  • 09:00 - 09:30

    Status Quo and Future of Nutritional Foods and Health Industry of China

    DU He , Executive Vice President of Nutrition Guidance Committee, Secretary-General and Research Associate a , China National Food Industry Association (CNFIA)

  • 09:30 - 10:00

    A Study of Chinese Shoppers

    Emmanuel Sabbagh , Integrated Planning Director , TBWA\Integer Chin

  • 10:00 - 10:30

    Winning Through Innovation

    Lynn Xu , Vice President, BASES , Nielsen Greater China

  • 10:30 - 11:00

    Tea Break & Innovative products showcase

  • 11:00 - 11:30

    Major Food Safety Issues in China

    Junshi Chen , Fellow of Chinese Academy of Engineering&Senior Research Professor , China National Centre for Food Safety Risk Assessment (CFSA)

  • 11:30 - 12:00

    GFSI & Its Role in CHINA

    Yves REY , Former Chairman of the GFSI Board; Corporate Quality GM , Danone Group France

  • 12:00 - 14:00

    Luncheon

  • 14:00 - 14:30

    Managing Regulatory Compliance and Food safety With Cloud Data Supervision

    Chrystèle Delobel , Scientific Director , Selerant

  • 14:30 - 15:00

    Integrated Solutions for Food Safety Traceability

    Xie Zhaohui , President , BeijingAcctrue Technology Co,. LTD

  • 15:00 - 15:30

    Increasing Supply Chain Visibility and Risk Management to Improve Product Safety

    Matthew Finger , Supply Chain, Food Safety and Quality Assurance Director , Tyson Food

  • 15:30 - 16:00

    Tea Break

  • 16:00 - 16:30

    Packaging Matters for Food Safety and Your Brands

    Quentin Yan , Director of Strategy and Development, China Food & Beverage , MW

  • 16:30 - 17:00

    Leveraging Dairy Quality and Safety Management by Early Warning Platform

    Di Xue Feng , Vice President Corporate QA , Nestlé in Greater China Region

  • 17:00 - 18:00

    Panel:Consumer Perception of Risk and Science Based Evidences

    Moderator
    Yves REY , Former Chairman of the GFSI Board; Corporate Quality GM , Danone Group France
    Panelist
    Chunlei Shi , Ph.D., Associate Professor of Food Science , Shanghai Jiao Tong University
    Junshi Chen , Fellow of Chinese Academy of Engineering&Senior Research Professor , China National Centre for Food Safety Risk Assessment (CFSA)
    Yunling Zheng , Regional Quality Director ASPAC , Cargill Investments (China) Ltd.

  • 18:00 - 20:00

    Gala Dinner

Product Innovation

Marketing

  • 08:00 - 08:50

    Registration

  • 08:50 - 09:00

    Welcome Address

    Chairman
    Kunal Sinha , Chief Knowledge Officer -China;Regional Cultural Insights Director , Ogilvy & Mather Asia Pacific

  • 09:00 - 09:30

    Keynote Speech: Marketing Innovation for Brands in the Digital Age

    Chris Reitermann , President, Ogilvy & Mather Advertising Asia Pacific , Ogilvy & Mather

  • 09:30 - 10:00

    Made to Order- the Future of Individual Choice in The Food Industry. What you want, Where you want i

    Pete Mitchell , Director Global Media Innovation , Mondelēz International

  • 10:00 - 10:30

    Introducing an Innovative Product Magic Box

    Stella Jamie Lui , General Manager – Digital (Strategy + Innovations) , Carat

  • 10:30 - 11:00

    Tea Break

  • 11:00 - 11:30

    Create Value through Emotions and Relevance - a journey to world class brand.

    Foo Siew Ting , Marketing Director , Diageo Brands , Moet Hennessy Diageo (China)Co.,LT

  • 11:30 - 12:00

    Social Commerce: How We Deliver Digital ROI for Kjeldsens Butter Cookies

    Viveca Chan , Chairman & CEO , WE Marketing Grou

  • 12:00 - 14:00

    Luncheon

  • 14:00 - 14:30

    Sustainability and Food Brands

    Kunal Sinha , Chief Knowledge Officer -China;Regional Cultural Insights Director , Ogilvy & Mather Asia Pacific

  • 14:30 - 15:00

    Tomorrow the Revolution Happens

    Steve McGinnes , APAC MD. Brand Development , SGK

  • 15:00 - 15:30

    Seeking Difference in the Era of Market Convergence-a brief talk about milk beverage & entertainment

    Zhao Xingji , GM Of Market System Leisure Brands Management Dept , Inner Mongolia Mengniu Dairy Group

  • 15:30 - 16:00

    Tea Break

  • 16:00 - 16:30

    The O2O Brand Engagement Platform Transforming O2O Marketing

    Alexis Wong , Founder& CEO , Blinq

  • 16:30 - 17:00

    Connecting Innovations

    Sophia Ong , Planning & Implementation Department General Manager , Tencent

  • 17:00 - 17:30

    Panel Discussion:Marketing & Branding with Internet Thinking

    Moderator
    Steve McGinnes , APAC MD. Brand Development , SGK
    Panelist
    Foo Siew Ting , Marketing Director , Diageo Brands , Moet Hennessy Diageo (China)Co.,LTD
    Zhao Xingji , GM Of Market System Leisure Brands Management Dept , Inner Mongolia Mengniu Dairy Group
    Jacquelyn Wu , Marketing Director , Campbell Swire

  • 17:30 - 17:35

    End of Forum