Teru Yamabuchi is a Creative Director at Elmwood Shanghai with decades of international experience driving creative & branding excellence. His international career spans China, Singapore and Australia, leading ground-breaking projects for global companies including Unilever, Danone, Nestlé, Yili, Suntory, and Coca-Cola. Teru is a hands-on pragmatist with an understanding of real-world branding issues. He combines his traditional passion for detail, cross-disciplinary and cross-cultural experience with a love for fresh creativity that pushes boundaries, supports brand growth and, most importantly, gets in-market results. Published author at the insightful publication WARC, Teru also gives his time to engage with the forefront of the design community and has recently judged at Pentawards & the Young Ones competitions.