Tina has 12 years of experience managing marketing in the FMCG industry, having served MILKGROUND, Jun Le Bao milk, Huabin FMCG Group and Yili.

Her work experience in large FMCG companies includes: 8 years of experience in marketing (brand management, product management, advertising and social media, etc.) with full chain integration, she is familiar with marketing and brand strategy development.

She also has 4 years of branding experience. She is well-versed in the planning and execution for marketing promotions. She has rich experience in new product launch management and is good at portraying brand stories and establishing brand core values. She also has strong market insight and is familiar with consumer research.

The brands and projects Tina has worked on have won awards including the Red Dot Award, Golden Touch Point, and Golden Investment Award.

Tina graduated from Northeast Agricultural University in 2009, and graduated from Renmin University of China in 2019 with a Master's degree in Business Management.