Sylvia Vitale Rotta is a true citizen of the world. Born in Tanzania to Italian parents, and graduate from the Royal Art School in London. It was there that she met Nick Craig, with whom she founded Team Creatif in 1986. Since then, the Design Agency has become a reference for the French and international markets.

Thus, 60% of our turnover is generated internationally. The agency helps its clients to build the success of their brands and products in local and foreign markets. We work in 52 countries and have created Team Creatif branches in the four corners of the globe: Latin America with Sao Paulo, Asia Pacific with Jakarta and Singapore, North America with Charlotte and Europe with Paris Lyon and Lisbon. This openness to the world is reflected in our employees: out of our 300 employees, we boast ten different nationalities.

For several years now, the agency has expanded its Design Expertise offer to become a group with : Retail Branding, Market Value, Global Communication & Brand Content with Shortlinks, the production platform through Diadem Limoges and Digital Engineering and automatisation with Superdev. Not to mention our future acquisition in a Structural EcoDesign agency .

A global ambassador of Design, Sylvia Vitale Rotta, was President of the first Design Jury at Eurobest in 2008, the Cannes Lions in 2009 and Dubai Lynx in 2010. To support talented women, she has participated in the "See it Be it" at the Cannes Lions Festival for five years and is also a member of the International Women's Forum. Because the sharing of knowledge is important to her, she regularly leads MasterClasses at schools such as Istec, Estacom, Ecv, Intuit Lab, or Esam... She also gave a TEDx conference, "Packaging is for people," in 2016.

As a permanent member of the Red Dot Awards jury for five years, the founder of TEAM CREATIF GROUP co-presented the famous Worldwide Design Awards with Peter Zec at the Berlin Opera House. In 2017, she was Knighted by the French Ministry of Foreign Affairs to celebrate her exceptional career of over 35 years in Design. In addition, she was elected "Entrepreneur of the Year" in 2019.

In 2020, Sylvia Vitale Rotta was mandated by IFAD (International Fund for Agricultural Development), a specialized agency of the United Nations, to support independent farmers in West Africa (23 countries) and enhance their products through Branding & Packaging Design , she went to the cop 21 at Glasgow for the FIDA.

In 2021, Team Creatif Group France, as well as all its agencies Team Creatif, Market Value, Shortlinks, Diadem and Superdev obtained the BCorp certification valuing the CSR commitment of the Group.

As designers, we want to create strong and sustainable brands that consider their impact on people's daily lives. We are convinced that creativity is the ally of technical skills in eco-design, branding-packaging identity, retail, digital brand content, and production. Thus, we give life to innovative identity concepts with strong distinctive brand assets which encourage brand products loyalty and facilitate responsible consumption. An approach aligned with our motto: "Designing a beautiful tomorrow."