Yael believes in pure original thinking and the seamless connection between strategy and creativity.

In addition to leading Pearlfisher London’s Strategy team, she is responsible for the strategic development of the Pearlfisher brand and championing the agency’s global strategy offer. Around the world, Pearlfisher brings its Challenger & Iconic expertise to their clients' businesses to unlock every brand’s true potential with absolute clarity, focus and imagination.

Yael has worked around the world, building her experience firstly in communication at Grey New York and Leo Burnett Chicago and Istanbul, and for the last 17 years in design at Pearlfisher. In this role she has built brands including Nong Fu, Havana Club and Cadbury Dairy Milk. She combines a communication and design background meaning that she always takes the big picture view and nurtures high-level thinking that takes brands into the future.