Head of Innovation and Emerging Brands for Gatorade, Xavi is in charge of creating the innovation vision and pipeline for Gatorade and other Pepsico Fitness Brands. Xavi also leads the Gatorade Emerging Brands Team and is responsible for the growth of these brands into digital, direct to consumer, e-commerce and new technologies.

Xavi was born in Barcelona where he earned a degree in Architecture. He has a strong sports performance and design background stemming from his 11 years of experience with Nike in Spain, Mexico and Brazil and his 9 years in Gatorade.