Andrea Rizzardi, Managing Director of Gentlebrand, attended the Politecnico di Milano where he graduated in Industrial Design and Design & Engineering, and where he developed his love and passion for the field. Thanks to his forward-thinking approach, he created the company's Design Centre, which is now the independent packaging design agency, unique in its kind, called Gentlebrand. Creativity, attention to detail and a passion for design has seen his team win numerous prestigious awards including Pentawards, A'Design Award, World Beverage Innovation Award, The Luxury Packaging Award, Best Packaging, Worldstar Award and many more. He is now committed to helping brands use packaging not only as a functional container but also as a communication tool, making Gentlebrand an agency specialised in brand strategy, brand identity and packaging design with a keen eye for feasibility and sustainability.