Ms. Jiaxin (Purple) Quan joined Perfetti Van Melle China in 2007, and subsequently held several critical management positions at the group’s headquarters in the Netherlands and its operating company in Brazil, achieving outstanding results. In 2019, she returned to China as the Marketing Director, leading the marketing team in launching comprehensive brand rejuvenation and product innovation for four prestigious brands: Alpenliebe, Chupa Chups, Mentos, and Big Babol. She has successfully created multiple industry-leading marketing cases that have significantly enhanced brand influence and consumer recognition.

Since 2023, Ms. Jiaxin (Purple) Quan has expanded to lead the sweeping integration and transformation of E-commerce business. She strategically selected the E-commerce platforms tailored to the target audiences and brand identities, achieving remarkable success in elevating brand image and enhancing the omni-channel consumer experience, which has substantially increased the return on investment. With a robust professional background and extensive industry experience, she exemplifies exceptional leadership and innovative thinking in both brand marketing and E-commerce. Under her leadership, Perfetti Van Melle’s brands are at the forefront of the industry in marketing and E-commerce, offering consumers a rich and diverse array of new experiences.