Billy Deng is the co-founder and Group CEO of Tianyukong, overseeing the offices in Shanghai, Beijing, and Guangzhou, as well as responsible for the daily business and operations of Team Shanghai. With over 20 years of experience in advertising, Billy has served as a judge for the China International Advertising Festival Great Wall Awards, the Chinese Creativity Competition at the London International Awards, the China Content Marketing Awards, and the Effie Awards. At TianYuKong, he has primarily served brands such as Oreo, Starbucks, PepsiCo Foods, Tmall, Taobao, Alipay, L'Oréal, Unilever, China UnionPay, Wyeth Nutrition, and Tencent，and his works have won over 100 advertising awards.