Hurun U30 Entrepreneurship Pioneer, has been deeply involved in the food e-commerce industry for nearly 10 years. Previously managed key accounts at Youzan (social e-commerce), led the Food & Beverage Industry at Tmall’s Brand Incubation Center (shelf e-commerce), and oversaw strategy and data tools at Douyin E-commerce (content e-commerce). The professional articles output by his personal IP [BrandBai] have been reprinted by many well-known media in the industry, and he is the builder of the brand's global growth model.