Jamo Woo is a well-known strategist and entrepreneur in the advertising industry, with nearly 20 years of experience. After working as a senior executive in the digital marketing and strategy department of Global 4A, he co-founded Arkr Group. He founded Carnivo in 2016, during which he put forward the strategy methods of "Yue Chuang" and "Propagation preposition", and led the company to become the industry's leading integrated marketing agency. In 2021, he was named Person of the Year by Adquan, while the company earned accolades including the Golden Lens Award for Annual Effective Agency and recognition as one of the Top 10 Most Influential Agencies of the Decade. He has long been a judge for major advertising awards and a guest professor at prestigious universities. His campaigns have won numerous domestic and international industry awards, including the Grand Prix at the Effie Awards China and the Grand Prix at the TopDigital Innovative Marketing Awards.