Mr. Yan graduated from Jiangxi University of Finance and Economics with a Bachelor of Arts degree. With 16 years of experience in the advertising industry, he has held senior roles in Publicis Groupe (the world’s 3rd largest communications group) and Guangdong Advertising Group (China’s first publicly listed advertising company), including Senior Marketing Cluster Director and Deputy General Manager of the Content Marketing Center. Currently, he serves as an industry mentor for the Master’s programs in Journalism and Communication at Jiangxi University of Finance and Economics and Huazhong University of Science and Technology, as well as a mentor for the Kotler Consulting Group (China) Growth Lab.

His areas of interest and expertise include brand strategy and communication, as well as content marketing (e.g., IP creation and social media ecosystem planning).

Current Clients:

OPPO (brand strategy consulting)

Luzhou Laojiao and Guojiao 1573 (senior brand advisor)

Recent Cases:

Content marketing consulting and training for Mengniu Ambient Temperature Division

Brand consulting for QOKA Soda

Growth and content marketing training for the MASTER KONG Instant Noodles Division

Annual strategy support for brands such as Liby, Pearl River Beer, JAC Motors, Geely, and Lynk & Co.