Nearly 20 years of expertise in marketing, market consulting, and digital brand innovation strategies. Extensive experience in consumer behavior and psychological research across industries such as advertising, internet, fast-moving consumer goods (FMCG), and home appliances.

A seasoned expert in integrated brand marketing, market trend insights, and a strategic advisor for B2B data products.

Regularly invited by internet and consumer goods companies, as well as business schools, to conduct professional training and share insights.

Guest Data Commentator for Beijing Traffic Radio's "Urban Investigation Team" program.

Serves as a judge for prominent industry awards, including the Effie Awards, Shanghai International Advertising Festival, Tiger Roar Awards, SMARTIES CHINA, and DMAA.

Expertise:

Generational research on consumer demographics, analysis of customer journeys and touchpoints in online behavior, and customer experience management.

Digital marketing and market insights, integrated brand marketing, and B2B marketing.