Lei Tao holds the esteemed positions of Managing Partner and Chief Creative Officer at 25HOURS Advertising Company. Additionally, he graces the halls of academia as a Visiting Professor at the Graduate School of Journalism and Communication, Fudan University, Shanghai. Furthermore, he proudly serves as the Honorary Director and Creative Director of the Shanghai Soong Ching Ling Foundation.

Beyond these roles, Lei Tao is esteemed as a valued member of the Academic Committee of the China Advertising Association and is sought after as an expert consultant in the development of the Wuxi advertising industry.

Lei Tao's journey in advertising commenced following his graduation from the Visual Communication Department of the China Academy of Art in 1997. Throughout his illustrious career, he has made indelible contributions to renowned advertising agencies such as Shanghai Tianlian Advertising Company (BBDO SHANGHAI), Shanghai Ogilvy & Mather Advertising Company, and Shanghai Leo Burnett Advertising Company, where he held the esteemed position of director of the creative group.

Widely regarded as one of the industry's most luminous figures, Lei Tao has achieved numerous historic milestones. He secured the Hong Kong 4As Kam Fan Award for the first time in mainland China, as well as clinched gold and silver medals in the New York Advertising Festival on behalf of mainland China. Additionally, he was instrumental in securing the first-ever gold medal for mainland China in the Clio China Creative Competition.

Lei Tao's creative brilliance has garnered global acclaim, earning him over 20 prestigious Leo Burnett Global 7+ awards and more than 100 accolades from esteemed platforms such as the Cannes Advertising Festival, New York Advertising Festival, and London Advertising Festival.

Furthermore, Lei Tao has been entrusted with the responsibility of judging esteemed awards ceremonies, including the China International Advertising Festival Great Wall Award, Yellow River Award, and Effie Awards, among others.

In recognition of his exceptional contributions, Lei Tao has been consistently honored over the years. In 2005, he was named one of China's Top Ten Creative Directors of the Year by various media outlets, including China Advertising Association, CCTV, and Modern Advertising. In 2017, he was lauded as an outstanding contemporary advertiser in China by the China Advertising Association.