He entered the advertising industry in 2005 and has been in the industry for nearly 20 years. By the age of 30, he had become the creative director of Ogilvy Shanghai, and he currently holds the position of chief creative officer at KARMA

In 2005, the comic book "would marry me" was published in Taiwan;

Joined Ogilvy in 2006;

In 2010, he was named one of the top ten business innovation people of the year by China Business News;

In the end of 2012, an independent creative label —KARMA was founded;

In 2022, he was hired as an external lecturer in the Art Department of Donghua University.

Won more than 50 domestic and foreign awards

Served as a judge at major domestic advertising festivals for several consecutive years

Representative works:：

Kicked off the first ever advertisement in the food delivery industry for the biggest delivery brand Ele.me “When you're hungry, don't call mom, call Ele.me.”

Contributed to Keep’s brand strategy and marketing for several consecutive years

“Self-discipline gives me freedom” “Just be fear” “This all counts as Keep”

vivo “Grandpa black cat IP series” “Flipped”

Mengniu “Start the year with strength”

Tmall “flowers will bloom in spring”

The NorthFace ”Go wild” “All the way north”

Jonnie Walker “recorded plan”

Kama has been a key driver in the breakthrough campaigns of internet brands such as Redbook, Ximalaya, Tmall, Vipshop, and others. He has also extended its services to finest brands such as Coca-Cola, Red Bull, McCafé, Minute Maid, Fanta, Levis, and others. We have assembled a team of creative individuals adept in strategic thinking, with the goal of employing our innovative ideas to execute more impactful marketing campaigns, thus leaving a lasting impression on brands in the minds of consumers.

Slogan: KARMA makes Drama