I've been in advertising for 19 years, I have worked at BBH and HuaYang United before joining Goodzilla as a Creative Partner in 2018. Throughout my career, I have won numerous awards including Cannes, ONE SHOW, ADC, LIA, ADfest, LongXi, China Greatwall , Effie ,ROI. Additionally, I have been a judge for prestigious awards such as LongXi, ONESHOW Youth Camp, Effie Award and Plum Advertising Award. My collaborations span across various industries with brands like Mentos, Johnnie Walker, IKEA, Coca-Cola, BOSE, WWF P&G, Supermonkey Levis, Xiaodu, Taobao, Meituan. In recent years specifically, I led successful campaigns for Xiaodu “左右”, Xiaodu “Lao Du”, Meituan “Be there tomorrow", P&G mother's day campaign and Head & Shoulders Andy Lau series.