Meituan Instashopping, as an on-demand retail platform of Meituan. As of August 2023, 70% of the brands who've entered business cooperation with Meituan have doubled their GMV within the past year. With the new trend of "In 30 minutes, everything at your doorstep.", how can a brand improve brand exposure and product deliverability? How to make reasonable sale and improve the consumer experience? Last year, Meituan Instashopping responded to these asks by releasing the "FAST Instant Retail Brand Management Principles" to help brands seize new opportunities and realize substantial growth.