Shichu is responsible for the Business Operations Strategies of Tmall-Business Growth in TAOBAO & TMALL GROUP. With over 15 years of experience in CRM and digitalization, Shichu has held positions at several leading brand corporations and consulting firms. Presently, in TAOBAO & TMALL GROUP, Business Operations Strategies Deparmenment, Shichu is responsible for cooperating with the Tmall ecosystem, to collectively promote the digital upgrade of brands. By focusing on digital transformation and innovation initiatives, we aim to ground our efforts in consumer needs and concentrate on long-term value to support brands in effectively serving the millions of consumers on our platform.