With 16 years of experience in the advertising industry, I have worked for Publicis Advertising, the world's third-largest communication group, and the first listed advertising company in China, GIMC . I started my career in copywriting and planning, and before leaving, I served as the Senior Marketing Group Director and Deputy General Manager of the Content Marketing Center at GIMC. I am currently a mentor in the growth laboratory of Kotler and the founder of Nonempty Talk brand consulting.

Author of the book "Write your brand lit", with a rating of 8.4 on Douban; The personal official account "kongshou" is a well-known We Media in the marketing circle, with 200000 fans and nearly 300 original articles.