Yixin (Steven) Lin, a graduate of the Business School at Newcastle University in the UK, has been deeply involved in the field of brand marketing for nearly a decade. He has held key positions at well-known 4A companies and leading brand marketing firms. He has won numerous industry awards, such as the "2018 WPP Brand Globalization Management Certification" and the "2023 China Brand Marketing Award - Gold Award for Competitive Brand Strategy, Annual Innovator", and has served as a judge for various awards.
Yixin (Steven) Lin, focuses on starting from consumer needs to accurately position brand development. He believes in innovation and emphasizes the integration of branding and performance. Through in-depth market insights and rich creativity, he seeks out new growth points for brands. He adheres to the philosophy of "creativity comes from life". He believes that a good project is one with clear outcomes, well-defined strategies, unique ideas, and effective execution.
With his professional knowledge and extensive experience, Lin Yixin (Steven), has become a standout figure in the field of brand marketing, deeply trusted by clients and partners.