Jun Fang is an expert in data, insight and analytics in China. He led digital marketing transformation of Unilever China, a fortune 500 company, as well as its insight and analytics teams, and made breakthroughs in Innovation Model. Before Unilever, Jun Fang worked in Alibaba corporate marketing, General Mills global headquarter, and Procter & Gamble China. Jun Fang founded NuVision Consulting in order to benefit more brands with his expertise and experience in driving business growth via integrating small, big and thick data. Since then, NuVision has served leading Manufacturers such as Mondelēz, McDonald, Kraft Heinz, Volvo, Midea, etc, as well as leading platforms such as Meituan, Bytedance, and Soul.