Graduated from Communication University of China (CUC) with a Bachelor's Degree in Advertising and Design. Co-founded LxU in 2011, specializing in content marketing and design, providing clients with a full range of solutions from branding strategy to creative and marketing communications, and is in charge of hundreds of branding projects, with a solid experience in the industry.

He has been honored as "China's Top 100 Contemporary Advertising Creators", "Digital Marketing Practical Expert" by China Advertising Association of Commerce, and an alumnus of CUC. He has been invited to be the guest of honor or judge for the One Show Youth Creative Camp, China Content Marketing Awards, China 4A Creative Awards, Effie Greater China Awards, Digitaling Awards, etc., and is also the interviewer of the social expert of the Art Admission Examination of CUC in the year of 2024.

He has served clients in various fields such as Alibaba, Nike, OPPO, McDonald's, China UnionPay, Coca-Cola, etc. His representative works include “ICBC Credit Card× UnionPay - Continuing Our Legend", "WWF - No Plastic in Nature”, "New Design Ecology in China", and "Beijing Housing", etc. His works have been awarded with the OneShow, iF Design Award, Effie Greater China Awards, Golden Pin Design Award, LongXi Awards, ROI Festival, China Content Marketing Awards, China 4A Creative Awards, Golden Lion Awards,The Greatwall Awards of China International Advertising Festival, Shanghai International Advertising Festival and so forth. The company LxU was awarded China Content Marketing Awards as the ten years of influential agency.