Soyar Shen, Creative Strategist, Copywriter, Director.

Awarded as a "Contemporary Outstanding Advertising Professional" by the China Advertising Association

As a Creative Partner at Goodidea, Soyar leads the Shanghai operations. In his role as a brand strategy expert, he provides multi-dimensional solutions for brands. Guiding his team, he has developed end-to-end marketing campaigns for clients such as Tmall, Yili, Midea, Rio, Lesening, CHAGEE, LELECHA, and Adidas.