He serves as the Head of Commercialization and Senior Advisor at Kantar’s ART.AI Real-Time Insights Platform, bringing over 6 years of experience in consumer insights. As a founding core member of ART.AI, he spent 3 years developing an immersive platform experience that sparked a new wave of sales growth, paving the way for ART.AI’s commercial expansion across China and global markets while deeply exploring the potential of Insight AI.

 His work centers on real-time consumer insights, agile decision-making, and cutting-edge AI research.

To date, he has delivered scalable, implementation-ready insights strategies for leading brands spanning dairy, snacking, beverages, personal care, infant nutrition, fashion & sports, consumer electronics, and automotive sectors. His projects cover brand research, consumer trends and attitudes, concept and packaging testing, marketing creativity evaluation, and user experience research—significantly enhancing market investment efficiency in product innovation, packaging design, and marketing innovation.

He also leads his team in integrating AI with commercial applications in the insights sector, continuously advancing ART.AI’s capabilities to drive agile decisions through consumer data. Drawing on a deep understanding of consumer markets and technology, as well as a professional background in visual communication and immersive experiences, he empowers more enterprises to rapidly identify opportunities and maintain a forward-thinking edge in a highly competitive landscape.