Having inherited the innovation and entrepreneurship theories rooted in Stanford's design thinking and Harvard professor Christensen's Consumer Jobs to Be Done (JTBD), I had spreaded new product strategies and commercialization in Fortune 500 companies (Unilever, Mondelez, PepsiCo, Danone Nutricia) and local unicorn companies (Yuanqi Senlin) for almost two decades. Through this experience, I have acquired a comprehensive understanding of the different FMCG innovation models, from agile to rigor applications. I am able to offer a one-stop service in implementing NPD consumer research, market and business analysis, outcome sprint workshops, and integrated innovation marketing solutions.

STANDANFORD CERTIFIED INNOVATION MENTOR

AJ&SMART WORKSHOPPER MASTER

DESIGN YOUR LIFE/COACH

DT.SCHOOL® DESIGN THINKING FACILITATOR/ DESIGN SPRINT® FACILITATOR

FBIF WOW NNOVATION AWARD COMITTEE

FORMER FORTUNE & CHINA UNICORN COMPANY’S INISGHT & E2E INNOVATION LEAD

PRODUCT & SERVICE INNOVATION POSTGRADUATE STRATEGIC MANAGEMENT BACHELOR