LV YING (Emma), the brand cooperation director of Meituan Shangou (The fresh and non-food on-time delivery service of Meituan), has been following the development of O2O business in Meituan and has witnessed the rise of on-time delivery service. During the process of helping various top brands to grow rapidly in the O2O business, Ms. LV has found the upgrade, change of shopping habits as well as new demands of young consumers, and would like to work with more brands to explore further opportunities.