Type of applicant company
Design organization
Country
Thailand
Company Website
www.prompt-design.com
Images
Brand of the Work
Freshy
Designer Name
Somchana Kangwarnjit
Position of Designer
Executive Creative Director
Target Consumer
C,D
Distribution Channels
E-commerce; Shopping Mall; Supermarket & CVS; Grocery
Positioning
Mass Production
Design Story
Our task is to persuade the coffee and fruit smoothie entrepreneurs to switch from their usual regular syrups to our “Freshy Syrup” brand. According to the study regarding the fruit syrups in the market, we found that most brands utilize the fruit picture about one-third of the area on the label for brand details. In addition we have discovered that the consumer insights of the target entrepreneur groups relate to two influential points of consideration in their switch. First logical reason is being better taste, where the second is that the product packaging has to be impressive and distinctive with the appearance that helps promoting their shop business.
Highlights
Because “Freshy Syrup” brand is a newcomer in the mass market, we therefore have to take advantage of consumer insight in our development. Not only real fruits are mixed in the ingredients but also we offer a simple solution in assisting the arrangement of fruit display. We communicate the perception that is commonly seen in most farmers fresh fruit market display through the packaging design which has a fruit stacking shape bottle with the wraparound label illustrating its fruit skin natural freshness.
With this unique and outstanding packaging design the “Freshy Syrup” sales has increased rapidly. Due to the package beauty and differentiation from other brands on the shelf, most entrepreneurs have purchased every taste of the “Freshy Syrup” for kiosk decoration to and promote attractive sales appearance of the shop.
Market Performance
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Material（For concept works, please choose the material you plan to use）
PET material
Craft
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