Type of applicant company
设计机构
Country
中国
Company Website
young-vh.com
Images
Brand of the Product
six walnuts
Designer Name
RIVER YANG VISUAL HAMMER
Position of Designer
no
Target Consumer
Consumers who pursue healthy quality
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货消费品 Mass Production
Design Story
When the product is stagnant in the market share of 1 billion, how to expand the category, find the growth point of the category, and march towards the sales target of 10 billion? It is necessary to lay a better visual foundation, so as to form a rapid dissemination and increase the effectiveness of communication!
Highlights
Upgrade highlight 1: The font is more concise and atmospheric!
This time we re-upgraded the brand wording, let the six walnuts have a sense of stability of a big brand. First of all, the original strokes with thick heads and thin tails have been changed to more balanced and rounded strokes, making the font more atmospheric and more durable. However, the structure of the characters and the direction of the strokes continue the old font, retaining the unique charm of the six walnut fonts.
Upgrade highlight 2: The whole is younger, fashionable and durable!
Overall, first, our "six walnut blues" were adjusted to a more youthful and energetic blue, and the original gradient was removed, making the whole cleaner; Second, the entire brand area adopts a flat design, removing the design of high gloss and shadow, making the brand area more simple and light; Third, the visual proportion is exquisite, no matter how you zoom in or out, it is more durable! Comprehensive description: the highlights of the work that consumers can remember the most. Added value that differentiates it from other works.
Market Performance
Since the launch of the new packaging in 2011 to 2020, it has been the design partner of six walnuts from 1 billion to 10 billion for nine years, and has continuously optimized and upgraded to create a high-quality visual hammer brand packaging design during the nine years.
Material（For concept works, please choose the material you plan to use）
其他 易拉罐 Cans
Craft
The body of the can is in the form of cans and adopts spot color metal printing technology