Type of applicant company

品牌方

Country

中国

Company Website

https://www.herbalife.cn/

Images

Brand of the Product

Herbalife

Designer Name

Hanks Han，Emily Cao，Vivi Hu，Yongjian Zhang, David Zhang, Charles Chen

Position of Designer

无

Target Consumer

Weight. management

Distribution Channels

其他销售渠道 零售

Positioning

大货消费品 Mass Production

Design Story

Starting from 2022, all of new boxed products in Herbalife China was using FSC certified lightweight paperboard without covering film, and all of transportation shippers also upgraded to FSC certified, which reflecting the company's environmental protection concept and brand social responsibility.

Highlights

1. The use of lightweight non-laminated high-strength cardboard, combined with innovative interlocking structure design, increases the strength of the carton, and reduces the weight by 26% compared with the previous version.
2. 6.4 tons of paper, 2.2 tons of glue, and 0.1 tons of plastic have been saved from 2022 to 2023.11.30.
3. The cardboard is FSC forest-certified paper. FSC stands for Forest Stewardship Council, and the purchase of wooden products with the FSC certification mark can avoid buying products from endangered tree species or illegal logging, assuring consumers that the products come from forests that can meet the social, economic, and eco-friendly needs of present and future generations, and are also a support for green peace.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The carton is printed with offset printing, and the film lamination is replaced by varnish.

Does the design solve the problems that are common across the product category? If so, please explain.

Products of similar sizes usually use high gram boxes with film. Through unique interlocking structural design, the strength of the cardboard box is increased. Non laminating white cardboard boxes can withstand the challenge of express transportation

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

1. The use of lightweight non-laminated high-strength cardboard, combined with innovative interlocking structure design, increases the strength of the carton, and reduces the weight by 26% compared with the previous version.
2. 6.4 tons of paper, 2.2 tons of glue, and 0.1 tons of plastic have been saved from 2022 to 2023.11.30.