Type of applicant company

品牌方

Country

中国

Company Website

https://www.trthealth.com/

Images

Brand of the Product

Zhima health

Designer Name

Zhima health Design Team

Position of Designer

Han Kakai

Target Consumer

Young white-collar workers who are willing to try new things.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 同仁堂门店

Positioning

大货消费品 Mass Production

Design Story

Herbal coffee is based on the same origin of medicine and food, integrating traditional Chinese medicine theory with modern consumption demand, and has developed five new instant products, namely "Luohanguo coffee, mint coffee, lotus leaf coffee, medlar coffee, and orange peel coffee". 100% Arabica coffee beans are selected as the drink ingredients, and raw materials such as siraitia grosvenorii, mint, lotus leaf, medlar, orange peel are added respectively to give a unique herbal flavor and a rich and mellow taste. Herbal coffee is added with 0 essence, 0 preservative and 0 sucrose, which is healthy and free of burden. Advanced freeze-drying technology is adopted to quickly lock the fresh and dissolve the hot and cold coffee, so as to ensure the flavor of the product to the greatest extent while users can drink it conveniently.

Highlights

The main visual element is the combination of traditional Chinese medicine herbal elements and Chinese window grilles. The 5 different window pane shapes represent 5 different herbal style flavors of coffee, with green as the main color.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Using environmentally friendly paper material