Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

FOR HOT BEER

Designer Name

Hakumeng brand design

Position of Designer

无

Target Consumer

The characteristics of the target population mainly include: young people who pursue quality life, pay attention to personality expression, love to try new things, have strong consumption ability and unique taste. They pay attention to health, attach importance to the happy time with relatives and friends, and are keen to share life experiences on social occasions.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

1. Brand design: Use simple line design to perfectly integrate brand logo and product packaging to improve brand recognition. At the same time, it integrates fashion elements to make the product more young and energetic and attract the attention of consumers. 2. Main party scene: For the main scene of the product, the packaging is designed to integrate into the party atmosphere, and the product capacity is suitable for the use scene of the dinner party, so that the product packaging becomes the focus of the party and stimulates consumers' desire to buy. 3. Environmental protection concept: In packaging design, we adhere to the principle of environmental protection, adopt tinplate material, which can be recycled, reduce waste generation, and advocate green life. 4. Practicality and humanization: Considering the needs of consumers, the bottle cap adopts an easy-to-pull design, which is easy and convenient to meet the needs of consumers for drinking at one time. At the same time, anti-skid lines are set at the bottom of the bottle to ensure that consumers are safe and stable during drinking.

Highlights

1. Contrast color matching: The packaging adopts different flavors of color contrast design, which is bright and has a great visual impact. At the same time, it attracts the attention of consumers and improves the brand recognition of products. 2. Product selling points: On the bottle, we highlight the characteristics and selling points of each beer, such as alcohol content, taste, bitterness and other key information at a glance, so that consumers can quickly understand the product and enhance their desire to buy. 3. Limited edition packaging: For special festivals or co-branded models, limited edition packaging, such as co-branded iron can sets, will also be launched. These limited edition packaging designs are unique and collectible, and are deeply loved by consumers.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

其他 马口铁

Craft

The 1L packaging process of refined tinplate is rigorous, and high-quality tinplate is selected to show the personality of the product through color matching, unique fashion elements and other designs. High-quality printing technology is adopted to ensure exquisite patterns. Pay attention to hygiene during the canning process, and the sealing technology ensures the freshness of beer. After passing the quality inspection, packaging and leaving the factory. The exquisite packaging presents a high-quality image and conveys the brand culture and artistic charm.