Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

FOR HOT BEER

Designer Name

Fu Yiting

Position of Designer

Design Director/Hakumeng brand planner

Target Consumer

Young people who pursue quality life, pay attention to personality expression, like to try new things, have strong consumption ability and unique taste. They pay attention to health and life, attach importance to the happy time with relatives and friends, and are keen to share life experiences in social situations.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

We need to carry more public memories that belong to the "potential craft" and even public behaviors that belong to this generation of community through more logical and continuous design, including the forward state presented by this community with design. In terms of color, we take black, white and gray as the main color, draw inspiration from the raw materials of craft beer, use different colors to make interesting collisions and match, and combine the brand's inclusiveness and polygon positioning to form a unique visual effect. The situation never defines anyone and things. We hope that everyone has an independent personality but can also accommodate the differences of everything in the world. For beauty and personality, there can be infinite tolerance and unlimited imagination. In the design of the logo, based on the brand's modern process | degree, it uses tough angles and graphics to form the brand fonts and graphics. At the same time, the brand name and product characteristics are combined to form the brand super symbol to deepen the user's visual memory of the brand.

Highlights

SITDOWN , on the one hand, is a content exporter, or a "corner break" cultural maker, creating a niche street corner culture belonging to the fore pedestrians through the link between "sitting space" and the city ladder. We need to carry more public memories that belong to the "potential craft" and even public behaviors that belong to this generation of community through more logical and continuous design, including the forward state presented by this community with design. We value the diversity and freedom of brands, and we hope to give more possibilities to this diversity.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 其他 马口铁，铝罐

Craft

The barley selected by SITDOWN mainly came from Australia, Canada or Argentina. By comparing the starch content of barley produced in different production areas of the year, the team chose barley with high starch content, full granularity and high saccharification rate. Secondly, we will treat the water quality appropriately according to the specific beer varieties to optimize the taste and improve the nutritional value of beer. By regulating the pH value of water, the acid taste of beer is controlled; by adding an appropriate amount of calcium and magnesium ions, the "intensity" taste of dark beer is improved; by controlling the ratio of trace minerals to chlorine elements is adjusted to adjust the dryness, roundness and balance of the taste of beer.