Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

Dreams and Stars

Designer Name

Leo Fong，Zibiao Woo，Tingting Chen，Jinfeng Li

Position of Designer

None

Target Consumer

Targeting the Z generation, this demographic is characterized by confidence, autonomy, inclusivity, and diversity, with distinct personalities. They prioritize aesthetics, willingly invest in their interests, using this as a basis for forming social circles. They exhibit high consumption vitality, are eager to try new things, and enthusiastically share their experiences. They are pioneers of the "lazy economy" and "home culture," with a strong inclination towards following idols, including virtual ones, leading to significant consumption trends.

Distribution Channels

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货消费品 Mass Production

Design Story

In this fantastical ice cream universe, we meticulously transform the intricate patterns of an ice cream scoop into a radiant celestial body using unique abstract techniques. Initially, the surface of the ice cream ball resembles a delicate piece of art, with patterns that shimmer faintly in the cosmic darkness, resembling the subtle glows in a starry sky.
As the transition deepens, we employ the power of visual imagination to gradually morph the ice cream ball's patterns into the textured landscapes of a planetary surface. The smooth texture of ice cream transforms into undulating terrains reminiscent of planetary features, presenting a unique geographical formation in the cosmic expanse, transporting individuals into a captivating celestial body.
Throughout this process, we pay special attention to the correlation between the colors of the raw ingredients and the hues present on the planetary surface. The sweet and vibrant colors of the ice cream blend seamlessly into the planet's atmosphere, creating a spectacular and diverse ambiance. Each ice cream flavor contributes a different color to the planet, forming a multifaceted and rich cosmic space.
Utilizing abstract techniques, the entire composition transcends conventional boundaries, enhancing the visual aesthetics and providing a profound and immersive experience. The rich layers and deep textures of the scene allow viewers to sense the deliciousness and enchantment within this ice cream universe.
Ultimately, akin to the Marvel Universe's conceptual philosophy, this ice cream universe achieves a seamless fusion of dreams and reality. It seamlessly integrates the delectable taste experience with a visual feast, presenting a uniquely beautiful and distinctive masterpiece for a delightful and enchanting promotion.

Highlights

"From 'ice cream spheres' to 'planets,' we have ingeniously crafted a dreamlike ice cream universe. Similar to the Marvel Universe, we seamlessly blend dreams with reality, breaking the boundaries of dimensions through the concept of physical association. Employing a style reminiscent of abstract art, we depict a unique background, enriching the visual depth and texture of the overall scene, elevating the aesthetic appeal. In the future, we plan to select ingredients with flavors resembling the colors of other planets, introducing new products to further enhance and expand this enchanting 'Ice Cream Galaxy,' providing ample space for the continuous development of our product line."

Market Performance

None

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 纸质 Paper

Craft

The most conventional four-color printing, designed to express the purpose, effects, and packaging functionality to the fullest extent possible, reflects our commitment to environmental friendliness through minimal processes and the use of fewer chemicals.