Type of applicant company
品牌方
Country
中国
Company Website
http://www.yili.com
Images
Brand of the Product
Inikin
Designer Name
无
Position of Designer
无
Target Consumer
The target customers of Inikin are mainly new white-collar workers and middle-class people who from first-, second- and third-tier cities. They are enthusiastic, energetic, and aspire to a high-quality and self-disciplined life.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
Inikin volcanic natural mineral water comes from Changbai Mountain, one of the world's three major gold water sources. Primitive ecology creates natural water and nourishes all things. Taking "World Environment Day" as an opportunity, inikin combines rare water sources with rare creatures in ink-free packaging, symbolizes water sources, and embodies high-quality volcanic water by rare creatures. This is a set of series packaging. The bottle label area takes the crater as a unified background to show the magnificence of the volcanic water source, and selects four rare animals and plants from Changbai Mountain；sika deer, rhodiola lucid ganoderma and ginseng to apply to the design, showing a vivid creature form in the volcanic environment, and also reflecting the relationship between the volcanic environment and rare creatures, which presents a good volcanic water source breeds rich and diverse rare creatures.
Highlights
Inikin Ink-free volcanic bottle，abandoning traditional labels, the packaging is made by ink-free laser engraving technology, which meticulously depicts biological forms through the combination of lines and color blocks.
Inikin ink-free packaging not only reduces ink pollution, but also facilitates packaging recycling and reuse. It conforms to the concept of carbon reduction and sustainable development, and conveys the importance of environmental protection to consumers with practical actions.
In order to convey the concept of environmental protection better, Inikin produced environmental science animation videos and posters based on ink-free packaging and spread them on social media platforms to show consumers the harm of various packaging to the environment and the importance of protecting rare water sources. On the day of "World Environment Day", the number of video views exceeded 2 million, and the topic reading volume exceeded 15 million. Consumers actively participated in discussions, and they love the ink-free packaging.
Market Performance
（ Not for sale）
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
Inikin Ink-free volcanic bottle，abandoning traditional labels, the packaging is made by ink-free laser engraving technology, which meticulously depicts biological forms through the combination of lines and color blocks. Inikin ink-free packaging not only reduces ink pollution, but also facilitates packaging recycling and reuse. It conforms to the concept of carbon reduction and sustainable development, and conveys the importance of environmental protection to consumers with practical actions.