Type of applicant company

品牌方

Country

中国

Company Website

http://www.yili.com

Images

Brand of the Product

Inikin

Designer Name

无

Position of Designer

无

Target Consumer

The target customers of Inikin are mainly new white-collar workers and middle-class people from first-, second- and third-tier cities, who are enthusiastic and energetic, and aspire to a high-quality and self-disciplined life.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货消费品 Mass Production

Design Story

Accompanied by the rising mood of national enthusiasm for travel, Inikin creates city-specific Inikin cultural and tourism bottle, with the cooperation of
local bureau of Culture and Tourism and related organizations. According to different humanistic backgrounds and geographic features, key elements of the cities are extracted for the design and creation of packaging. For example, the design of 【Qinhuangdao Cultural and Tourism Bottle】 combines the famous local scenic spot Beidaihe Pigeon's Nest beach scenery; 【Huanggang Cultural and Tourism Bottle】design incorporates the local characteristics of the Dongpo Cliff Scenic Area and the lake of forgotten love, which brings the poetic mood of Su Dongpo's canoeing from the river to the bottle. More vivid interpretation of the local characteristics of culture, leading consumers to experience the beauty of the local humanities and a diverse product experience. Therefore，the formation of a series of Inikin Cultural and Tourism bottle style

Highlights

In terms of function, Inikin cultural and tourism bottle covers tourist and cultural attractions and transportation stations with high crowd density, taking advantage of the trend of traveling to cover more scenes with "the concept of drinking water healthily, educating more people know about the high quality volcanic mineral water from Changbaishan and Aershan area. In addition, by cooperating with local cultural and tourism bureaus and attractions, with deep cultural connotations, Inikin launched creative packaging, leading people to enjoy the city's characteristic culture while drinking water, giving the packaging with cultural attribute and providing the emotional value of relaxation, integrating edutainment into daily routine.

Market Performance

（ 供特殊渠道，Not for sale）

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Inikin Cultural and Tourism Bottle, through the common plate process to realize the splicing of different images, maximizing the combination of local cultural characteristics. For example, the Huanggang Cultural and Tourism Bottle integrates Su Shi's "Nian Nujiao - Red Cliff and Ancient Times" poems and songs into the overall design of the mountains, which contributes to the combination of Huanggang's most representative Dongpo culture and the packaging design. Increasing the value of collecting. Through the use of combining UV, hot stamping and other processes, more vividly presentation of local humanities and landscape is revealed . For example, 【Luoyang Cultural and Tourism Bottle】, the noble and elegant peony flower, combined with traditional Chinese embroidery technology, and the use of Morandi color system, presenting the high-end quality of the product.