Type of applicant company
品牌方
Country
中国
Company Website
http://www.tehho.com.cn/
Images
Brand of the Product
TEH-HO
Designer Name
Sense Studio
Position of Designer
无
Target Consumer
The textures of TEH-HO rice noodles are closer to that of dining-in experiences, offering an alternative choice for the 18-24 and 25-35 age groups, beyond takeout and instant noodles.芳方13:34
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 自营线下门店、旅游景区等
Positioning
大货消费品 Mass Production
Design Story
Yunnan is a hotspot for biodiversity in China, encompassing nearly all ecosystem types except for the ocean and desert. From the rainforests in Xishuangbanna to the snow-capped mountains in Shangri-La, the province offers a rich variety of products. The diverse combination of ingredients and rice noodles results in a myriad of flavor profiles for Yunnan rice noodles, making it the most distinctive regional symbol.
THE-HO, a century-old heritage brand in Yunnan, focuses on product research and development in its Cross-bridge Rice Noodle series. The brand is committed to authentically reproducing the taste of Yunnan rice noodles and the deliciousness of dining in its instant noodle products. With a diverse product line, THE-HO captures the various flavors of rice noodles from different regions in Yunnan. In the fiercely competitive arena of fast food, we aim to define a design language that is both differentiated and strongly styled—a language that communicates effortlessly and vivaciously with consumers. The bag designs are therefore based on differentiation and high recognizability, aiming to directly convey the rich and delicious characteristics of Yunnan rice noodle ingredients.
Highlights
In order to effectively communicate with consumers within the highly competitive fast food industry, we recognize the need for a differentiated and visually striking design language that conveys our product's characteristics: rich ingredients, delicious flavors, and appealing aesthetics. Therefore, our packaging design decision is based on differentiation and high recognition.
Market Performance
Since the product was launched, it has taken root in the Yunnan market and steadily advanced deep cooperation with top domestic online and offline channels, leading to a continuous and steady increase in sales. In 2023, the sales of a single product exceeded 15,000 bags in just 3 minutes in the EAST BUY live broadcast room, earning awards such as the Little Red Book Black Horse Brand.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
无