Type of applicant company

品牌方

Country

中国

Company Website

https://www.loong-inc.com.cn/

Images

Brand of the Product

Loong

Designer Name

Loong Star Selection Design Team

Position of Designer

not have

Target Consumer

Food, beverage, nutrition, and pharmaceutical processing enterprises

Distribution Channels

其他销售渠道 工厂直销、经销商

Positioning

大货消费品 Mass Production

Design Story

In response to the demand for the use of industrial bulk powder raw materials, as well as the lack of unique packaging design for most product packaging. The packaging of Longwang Xingxuan Industrial Big Bag Powder products breaks away from traditional industrial packaging popular design, and adopts a colorful, simple, and personalized packaging design that is unique, novel, personalized, artistic, or imaginative. At the same time, combined with the IP image of Longwang Douzai, it can enhance brand awareness and recognition, improve brand value and competitiveness, and quickly make manufacturers and brand owners form a fast and profound impression and memory of Longwang Xingxuan.

Highlights

With a colorful, minimalist, and personalized packaging design that is unique, novel, personalized, artistic, or imaginative, combined with the IP image of Dragon King Douzai, it can enhance brand awareness and recognition, enhance brand value and competitiveness

Market Performance

Since the launch of the product, it has been recognized by manufacturers such as snacks, cold drinks, baking, milk powder factories, and soy milk. Market sales have been increasing year after year, with annual sales basically maintaining at over 100 million yuan. In the future, with the transformation of the consumption concept of healthy consumption, Longwangxing Selection Industrial Powder will have greater growth space.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Kraft paper+lined food grade plastic bags

Does the design solve the problems that are common across the product category? If so, please explain.

Breaking the problem of similar products without unique packaging design, solving the stereotype of manufacturers towards industrial raw material suppliers, and completing the unique brand building and brand awareness of Dragon King Star Selection.

What functional designs of the work have enhanced the user experience?

Kraft paper packaging, with the characteristics of easy and quick disassembly, recyclability, and easy storage, allows consumers to quickly unpack and use raw materials, as well as facilitate the recycling and storage of materials after use.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Kraft paper itself is a very environmentally friendly material, different from plastics that have been difficult to degrade for hundreds of years. Kraft paper made from wood pulp, even if directly discarded in the natural environment, will be quickly degraded by bacteria and become waste. Kraft paper is a recyclable renewable resource, and cardboard boxes, bags, etc. made from kraft paper can be recycled after use. Food grade kraft paper can be used for food packaging, and pure wood pulp without fluorescent agents can come into direct contact with food. This high-quality kraft paper can also be recycled after use, making it a rare and environmentally friendly material.