Type of applicant company

品牌方

Country

中国

Company Website

https://www.yili.com/

Images

Brand of the Product

Satine

Designer Name

none

Position of Designer

none

Target Consumer

Ages 20-45; Tier 1 and 2 cities; corporate white-collar workers and executives; high-end niche circles such as camping, Frisbee, cycling, tennis, etc.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

Continuing the tradition of launching the Zodiac costume every year, Satine joined hands with the Palace Museum to take the five-prong auspicious dragon from the museum's collection and present the Palace Museum Special Edition of the Year of the Dragon, a total of three products, namely Satine Organic Pure Milk（Pasture Limited· Hulun Buir ), Satine Organic Pure Milk and Satine UF-PRO Milk. Product design cleverly selected three different types of cultural relics collected by the Palace Museum, Qing · Yongzheng yellow enamel color cloud dragon pattern bowl, Qing · Yellow satin woven gold line dragon color cloud coat, and the nine dragon wall. The posture of the dragon is majestic and vigorous, the mane is flying, the spirit is in high spirits, and the picture is comfortable and quite imposing. The packaging overall decorative tracing gold, and the appropriate introduction of red, bring out a sense of happiness and good luck, and the composition majestic atmosphere.

Highlights

Product design cleverly selected three different types of cultural relics collected by the Palace Museum, Qing · Yongzheng yellow enamel color cloud dragon pattern bowl, Qing · Yellow satin woven gold line dragon color cloud coat, and the nine dragon wall. The posture of the dragon is majestic and vigorous, the mane is flying, the spirit is in high spirits, and the picture is comfortable and quite imposing. The packaging overall decorative tracing gold, and the appropriate introduction of red, bring out a sense of happiness and good luck, and the composition majestic atmosphere. Artfully use the patterns in cultural relics for secondary creation, adding color to the packaging design.
"Auspicious dragon send blessing, congratulations on the New Year", Satine sends this high-quality, high appearance level of the dragon organic gift to members, for pointing out the "golden wish" of the dragon new year organic life.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

其他 利乐梦幻盖、纸箱

Craft

none